CognoVision's fully automated AIM (Anonymous Impression Metric) is an audience measurement system that has been optimized for use in digital signage networks. Using proprietary face detection and tracking technology to find viewers' faces captured by digital optic devices, our AIM system integrates with existing digital signage networks - adding powerful metrics and functionality to your network.

For privacy purposes, the AIM system is designed to ensure that the data detected and aggregated cannot be associated or otherwise linked with any specific individual. No personally identifiable information is ever collected, as our system ensures only anonymous data is aggregated to provide meaningful metrics.

CognoVision's AIM platform empowers your business by providing business intelligence that allows you to understand the following audience characteristics for your displays:

• Actual Impressions - The number of people who look at your displays
• Length of Impressions - How long people look for
• Potential Audience Size - The number of people who walk by
• Dwell Time - How long people stay near your displays
• Anonymous Demographics - Demographics of your audience (gender and age bracket)

CognoVision's AIM system unleashes the power of your digital signage by providing crucial measurement information that allows you to understand how your media is performing. Utilizing these metrics help you realize many benefits including:

• Understanding ROI
• Understanding ROO (Return on Objectives) such as changes in consumer behaviour
• Determining the best locations for displays
• Tailoring screen content based on audience characteristics
• Providing proof of performance metrics for your displays
• Understanding audience engagement levels
• Comparing metrics with industry standards including CPM, CPP, and GRP
• Offering pay-per-impression billing for achieved audience targets
• Optimizing advertising based on accurate audience measurement data