Coxcom and CognoVision to team on AIM System Deployments

April 22, 2008 - Toronto, ON, Canada

Markham, Ontario based CognoVision Solutions Inc. and Oakville based Coxcom Inc., today announced a strategic partnership to develop opportunities in the deployment of CognoVision's ground breaking audience measurement technologies.

CognoVision's leading Anonymous Impression Metric (AIM) technology works with cost-effective cameras to measure the effectiveness of digital signage. This enables Digital Signage network owners and managers to measure the number of viewers, customer engagement levels, audience demographics, and more. These metrics allow for the optimization of content and screen placement to maximize audience viewership. The AIM system also has the capability of dynamically changing content based on audience characteristics, delivering truly targeted advertising in real-time. Coxcom is a Canada-based technology deployment company with North American reach. The company has extensive experience in the project management, installation, service and maintenance of satellite, digital signage and audio networks.

"We are delighted to be working with CognoVision on the initial and future rollouts of this amazing technological advance in the Digital Signage industry. The lack of effective audience measurement tools has been a missing element in the success of this industry" says Steve Cockell, President and CEO of Coxcom. "Through this agreement, we can now install the CognoVision AIM audience measurement system in both existing and upcoming digital signage deployments throughout North America," comments Haroon Mirza, Director of Business Development of CognoVision. "We are thrilled to be working with Coxcom, as they have built a reputation of excellence for successfully installing full digital signage deployments with the agility and nimbleness to meet rapid deadlines. This is an excellent match for both of our companies with many synergies that will result in a simple and effective installation solution for customers".

For further information, please contact Haroon Mirza, Director of Business Development, CognoVision Solutions, T: 905 754-0050 ext. 22.

Coxcom Inc.
Coxcom Inc. is an Oakville-based technology deployment company with experience in satellite, digital signage, and audio project management and installation. The company has coverage across North America. For more information, visit www.coxcominc.com

CognoVision Solutions Inc.
CognoVision Solutions Inc. is a leading provider of automated real-time audience measurement solutions. CognoVision's sophisticated video analytics solutions measure audience viewing information for out-of-home advertising on media displays, including: digital signage, TV displays, posters, kiosks, window displays, product displays, and endcap displays. CognoVision's AIM system has been designed to completely respect people's privacy. No personally identifiable information is ever collected, and no images are ever recorded.