Achieving true metrics for digital signage has always been a bit of a white whale for those in the industry, but new technology has the wheels turning in the right direction.

 

The buzz for metrics and audience measurement for digital signage started in 2006, according to Haroon Mirza, director of business development for CognoVision.

 

“The number of people who are actually looking at the screens and definite ROI for the network had always been a question mark when it comes to digital signage,” he said.