AIM Traffic uses an overhead optical device that automatically detects and tracks people as they enter or leave a zone. The system aggregates total population counts and is able to track the direction of traffic flow.

Understanding people traffic patterns provides many business insights that lead to benefits including:

• Understanding consumer shopping patterns
• Monitoring the effects of advertising campaigns
• Monitoring queue lengths and wait times
• Optimizing allocation of sales and service personnel

Combining the actual viewer counts and the potential audience size numbers provides meaningful comparisons and ratios of potential audience size to actual viewers.