The AIM Traffic product line uses an overhead optical device that automatically detects and tracks people as they enter or leave the sensor's field of view.

AIM Traffic: People Counting

• Determines number of shoppers in store by time of day
• Maximize the impact of store traffic data on the bottom line
• Optimize retail execution strategies to increase sales and optimize costs
• Forecast number of required sales associates by time of day
• Correlate traffic data with POS information to understand visitor to buyer conversion %
• Monitor impact of promotional activities on traffic patterns
• Can be used as an Opportunities-To-See (OTS) counter for in-store signage.
  
• Combine with viewer counts from AIM View to obtain meaningful comparisons and ratios of potential audience size to actual viewers.

 AIM Traffic: Queue Tracking

• Determines queue size by time of day & average customer wait time
• Minimize or eliminate bottlenecks
• Improve customer service
• Optimize staff scheduling
• Reduce queue dropout rates

   AIM Traffic: Heat Maps - Customer Traffic Flow Analysis

• Determines the most visited and least visited areas of the zones being monitored
• Monitor the impact of marketing initiatives or store layout changes on traffic flow